The Company
We're proving that money can bring people closer.
Emoot is a Canadian fintech social enterprise built on one belief: your financial health and your emotional health rise and fall together.
Bringing emotion to every Interac e-Transfer®
Emoot is a Canadian social finance platform inspired by the Finnish word “Emootio,” meaning emotion. True to its name, Emoot brings an emotional layer into how money moves by reimagining how people pay, save, and gift. Through its products, Emoot turns everyday Interac e-Transfers® into experiences that carry more meaning, not just function.
Transactions without connection
Research, including the World Happiness Report, shows that helping others increases wellbeing. That insight became the foundation of Emoot. Prosocial actions like giving, supporting, and sharing create lasting happiness for both the giver and the receiver.
Today, Emoot has evolved to bring more emotional wellbeing into everyday financial experiences, helping people feel more connected, intentional, and supported in how they use money.
From frustration to inspiration
Nicola Claxton, a two-time technology founder with experience at lululemon and Vancity Credit Union, saw a gap in traditional gifting and banking systems. Beneath the transactions, she saw waste, limitation, and a missing emotional layer. People were not just giving money, they were trying to express care, support, and love.
Emoot was founded to close that gap by turning financial transfers into meaningful, personal moments that strengthen relationships and support shared goals.
